Companies often face the challenge of managing multiple systems while ensuring uniformity in critical processes such as Know Your Customer (KYC) verification. In a bid to streamline their operations and enhance customer experiences, the company encountered the need for a centralized KYC solution that could be customized for each department's unique requirements.
This case study explores how our APIs provided the perfect solution, enabling TATA AIG to establish a centralized KYC process while accommodating department-specific customizations. By leveraging our APIs, the company was able to optimize the customer journey, enhance data accuracy, and improve overall operational efficiency.
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TAT for Completion of KYC process
Appreciate the support we got from Arya in seamlessly processing lakhs of API hits daily. Arya team's expertise provided for excellent guidance and recommendations to help improve the process for large scale integrations. We were able to make this go live in record time of nearly a month. The quality of the work and unwavering dedication brought to the table by Deekshith and team is much appreciated
Shammi Kapoor - SVP Business Operations
TATA AIG General Insurance
Problems / Challenges
TATA AIG faced difficulties in maintaining consistency across multiple systems, as each department required the same KYC process. This resulted in fragmented data and inconsistencies in customer onboarding experiences.
Each department had specific customization needs for the KYC process, necessitating a flexible solution to cater to their individual requirements without compromising the centralization aspect.
They needed to enhance the customer journey by identifying pain points, reducing the number of steps, and minimizing drop-off rates during the KYC process.
Also needed a solution that ensured the KYC form filled at the start matched with the form presented at the payment section, enhancing data accuracy and reducing potential fraud.